I develop programs that build deeper connections with customers and communities.
This program saved millions of gallons of water and demonstrated Toyota dealers' commitment to their communities. The name I gave the program became a rallying cry for drought-stricken customers.
I rebranded the lackluster "Customer Appreciation Days" as ThankYouThon, utilizing and reinforcing Toyota's equity in their Toyotathon event. Now the event generates excitement, goodwill and sales every year at dealerships nationwide.
I developed MyToyota mobile app content that made service scheduling and other features easier to navigate and more user-friendly.
I turned a letter offering early lease termination into a branded program--complete with a memorable name.
Lease Release now retains a huge number of lease customers by letting them get a new vehicle early.