EXPANDING THE BORDERS OF A LEGENDARY CANADIAN BRAND
The mood and tempo of this intense campaign hit home for a different breed of beer drinker. About as far from Bud as you can get.
MOLSON RED JACK
Bar posters with offbeat trivia and a mildly abusive attitude piqued drinkers’ curiosity and sparked product trial.
Humor and a brewing quality story helped this brand emerge from the shadows.