PROMOTING AN INVESTMENT FIRM THAT WANTS TO BE BOUGHT
This award-winning campaign was covered on the front page of USA Today Money and generated the buzz necessary to get this unknown company noticed by investors–and prospective buyers. The company sold for lots of money.
These strategically silly concepts broke through typically dry business programming, extending reach within a limited media budget.
We kept the ads and production costs small to afford more frequency in the WSJ and the like. The ads popped among the sea of lushly produced messages on the financial pages.