WHEN THE INTERNAL AUDIENCE IS AS IMPORTANT AS THE EXTERNAL
This campaign successfully repositioned Unisys from an old mainframe company to an innovative solutions company almost overnight. Employees responded enthusiastically to the way it portrayed their dedication.
WE EAT, SLEEP AND DRINK THIS STUFF
The tag line became a unifying rallying cry in the hallways and on the coffee mugs at Unisys.
The CTOs and IT professionals targeted by this campaign responded to the sci-fi element, offbeat humor and insider jargon.