I help clients seize opportunities and solve problems. As a strategist, writer and creative director, I shape experiences that build and transform brands.
I develop programs that build deeper connections with customers and communities.
This program saved millions of gallons of water and demonstrated Toyota dealers' commitment to their communities. The name I gave the program became a rallying cry for drought-stricken customers.
I rebranded the lackluster "Customer Appreciation Days" as ThankYouThon, utilizing and reinforcing Toyota's equity in their Toyotathon event. Now the event generates excitement, goodwill and sales every year at dealerships nationwide.
I developed MyToyota mobile app content that made service scheduling and other features easier to navigate and more user-friendly.
I turned a letter offering early lease termination into a branded program--complete with a memorable name.
Lease Release now retains a huge number of lease customers by letting them get a new vehicle early.
Clients & Categories
I love going after new clients—diving into exciting verticals, technologies and cultures. I also treasure longstanding clients—living with their businesses, helping them evolve, and uncovering nuances of their worlds. Working with both keeps my adrenaline going and adds many colors to my gray matter.
Joel on Joel.
I must admit I really don't enjoy writing about myself.
For the record, though, I think I'm great at what I do. I encourage you to get a second opinion. I'll be happy to connect you with people who can speak to my creative and leadership abilities.
For now, here are some fun facts:
I began my creative career at the shop I grew up admiring—
Bill Bernbach's agency on Madison Avenue.
I've helped win and keep more than $500 million in client business.
I've been a pioneer in digital and social media. In fact, Facebook gave me a special development account back when the site was only for registered college students.
I love spending time with my wife and daughter, playing musical instruments, capturing images, spinning vinyl, cooking, skating and writing songs.
Here's what I've been up to
for the past few years.
2008 - 17
Lead digital and offline teams in developing and implementing successful Customer Relationship Marketing, and sales and service campaigns for Jaguar, Land Rover, Lexus, Toyota, Volvo, and other global brands. Tiers 1, 2, and 3.
CARROLL - WHITE
2005 - 08 Creative & Strategic Director
Managed multiple creative teams and supervised all digital and offline communications. Instituted higher creative standards and methods.
GREY DIGITAL - DIRECT
and other freelance 2002 - 05 ACD
Lead digital and offline campaigns for BellSouth DSL. Other agency clients include Samsung, Merkley + Parters, Kirshenbaum + Partners.
2000 - 01 ACD
Effectively brought humanity and humor to financial advertising for category-leading Omnicom agency. Helped win $20 million in billings.
GEORGIA STATE UNIVERSITY
Creative Director - Writer
Leading diverse, multidiscipline teams in creating communications and marketing solutions.
Strategy and writing for Digital Communications team addressing external and internal audiences.
March 2020 - August 2020
February 2019 - February 2020
Providing creative direction, strategy and writing for healthcare and technology companies. B to C, B to B and consumer.
AMERICAN CANCER SOCIETY
August 2018 - February 2019
Created online and offline messaging to promote new brand direction.
2017 - Today
Created multi-channel campaigns that won business worth more than $140 million in billings. Wrote and directed behind-the-scenes films of commercial productions.
Created campaigns that helped win and keep more than $300 million in billings. Assisted in recruiting and mentoring young writers and art directors.
Wrote and contributed to award-winning campaigns for legendary Bill Bernbach disciples and creative directors.
General Manager - Program Director
THE ROUTE 66 HIP POCKET TRIP
News Reporter - Writer - Producer
I'd love to hear from you.
Copyright 2018 Joel F. Nash