Hi, I'm
Joel Nash.

I help clients seize opportunities and solve problems. As a strategist, writer and creative director, I shape experiences that build and transform brands.  

Molson
Unisys
Merrill Lynch
Ace Chubb
Multex
Jim Ellis Porsche
Container Store
Crown Royal
University House
Crowne Plaza Hotel
KFC
Guardian
Show More
I develop programs that build deeper connections with customers and communities.

This program saved millions of gallons of water and demonstrated Toyota dealers' commitment to their communities. The name I gave the program became a rallying cry for drought-stricken customers.

I rebranded the lackluster "Customer Appreciation Days" as ThankYouThon, utilizing and reinforcing Toyota's equity in their Toyotathon event. Now the event generates excitement, goodwill and sales every year at dealerships nationwide.

Toyota Thankyouthon,jpg.jpg
Wash can wait 2.jpeg

I developed MyToyota mobile app content that made service scheduling and other features easier to navigate and more user-friendly.

AutoNation Lease Release cover.jpg

I turned a letter offering early lease termination into a branded program--complete with a memorable name.

Lease Release now retains a huge number of lease customers by letting them get a new vehicle early.

Clients & Categories

I love going after new clients—diving into exciting verticals, technologies and cultures. I also treasure longstanding clients—living with their businesses, helping them evolve, and uncovering nuances of their worlds. Working with both keeps my adrenaline going and adds many colors to my gray matter.

 
Joel on Joel.

I must admit I really don't enjoy writing about myself.

 

For the record, though, I think I'm great at what I do. I encourage you to get a second opinion. I'll be happy to connect you with people who can speak to my creative and leadership abilities.

For now, here are some fun facts:

 

I began my creative career at the shop I grew up admiring—

Bill Bernbach's agency on Madison Avenue.

 

I've helped win and keep more than $500 million in client business.

 

I've been a pioneer in digital and social media. In fact, Facebook gave me a special development account back when the site was only for registered college students. 

I love spending time with my wife and daughter, playing musical instruments, capturing images, spinning vinyl, cooking, skating and writing songs.

 
Here's what I've been up to
for the past few years.
EPSILON
2008 - 17

Creative Director

Lead digital and offline teams in developing and implementing successful Customer Relationship Marketing, and sales and service campaigns for Jaguar, Land Rover, Lexus, Toyota, Volvo, and other global brands. Tiers 1, 2, and 3.

CARROLL - WHITE
2005 - 08    Creative & Strategic Director 

Managed multiple creative teams and supervised all digital and offline communications. Instituted higher creative standards and methods.

GREY DIGITAL - DIRECT
and other freelance  2002 - 05   ACD

Lead digital and offline campaigns for BellSouth DSL. Other agency clients include Samsung, Merkley + Parters, Kirshenbaum + Partners. 

DOREMUS 
2000 - 01    ACD

Effectively brought humanity and humor to financial advertising for category-leading Omnicom agency. Helped win $20 million in billings. 

GEORGIA STATE UNIVERSITY

Journalism

Copywriting

PORTFOLIO CENTER
DAD'S GARAGE 

Improv

JOEL NASH

Creative Director - Writer

Leading diverse, multidiscipline teams in creating communications and marketing solutions.

CURRENT CLIENTS

MERGE Atlanta
 February 2019 - Today

Providing creative direction, strategy and writing for healthcare and technology companies. Translate complex medical and technological offerings into compelling propositions to B to C, B to B and consumer prospects

AMERICAN CANCER SOCIETY
 August 2018 - Today

Lead contract writer creating online and offline messaging to promote new brand identity.

 2017 - Today

Pre 2000

BOZELL

ACD

Created multi-channel campaigns that won business worth more than $140 million in billings. Wrote and directed behind-the-scenes films of commercial productions. 

Y&R

Sr. Copywriter

Created campaigns that helped win and keep more than $300 million in billings. Assisted in recruiting and mentoring young writers and art directors.

DDB

Copywriter

Wrote and contributed to award-winning campaigns for legendary Bill Bernbach disciples and creative directors.

WRAS-FM/ALBUM 88

General Manager - Program Director

THE ROUTE 66 HIP POCKET TRIP

Author

CREATIVE CIRCUS

Teacher

WGST 

News Reporter - Writer - Producer

 
I'd love to hear from you.
404.550.5897
 

Copyright 2018 Joel F. Nash