home | Joel Nash 2019

Hi, I'm

Joel Nash.

I help clients seize opportunities and solve problems. As a strategist, writer and creative director, I shape experiences that build and transform brands.

Molson

I develop programs that build deeper connections with customers and communities.

This program saved millions of gallons of water and demonstrated Toyota dealers' commitment to their communities. The name I gave the program became a rallying cry for drought-stricken customers.

I rebranded the lackluster "Customer Appreciation Days" as ThankYouThon, utilizing and reinforcing Toyota's equity in their Toyotathon event. Now the event generates excitement, goodwill and sales every year at dealerships nationwide.

I developed MyToyota mobile app content that made service scheduling and other features easier to navigate and more user-friendly.

I turned a letter offering early lease termination into a branded program--complete with a memorable name.

Lease Release now retains a huge number of lease customers by letting them get a new vehicle early.

Clients & Categories

I love going after new clients—diving into exciting verticals, technologies and cultures. I also treasure longstanding clients—living with their businesses, helping them evolve, and uncovering nuances of their worlds. Working with both keeps my adrenaline going and adds many colors to my gray matter.

AUTOMOTIVE

TECHNOLOGY

FINANCIAL

HOSPITALITY

PHARMACEUTICAL

PACKAGED GOODS

TELECOM

QSR

BEVERAGES

B2B

REAL ESTATE

LOTTERY

NON-PROFIT

INDUSTRIAL

RETAIL

Joel on Joel.

I must admit I really don't enjoy writing about myself.

For the record, though, I think I'm great at what I do. I encourage you to get a second opinion. I'll be happy to connect you with people who can speak to my creative and leadership abilities.

For now, here are some fun facts:

I began my creative career at the shop I grew up admiring—

Bill Bernbach's agency on Madison Avenue.

I've helped win and keep more than $500 million in client business.

I've been a pioneer in digital and social media. In fact, Facebook gave me a special development account back when the site was only for registered college students.

I love spending time with my wife and daughter, playing musical instruments, capturing images, spinning vinyl, cooking, skating and writing songs.

Here's what I've been up to

for the past few years.

EPSILON

2008 - 17

Creative Director

Lead digital and offline teams in developing and implementing successful Customer Relationship Marketing, and sales and service campaigns for Jaguar, Land Rover, Lexus, Toyota, Volvo, and other global brands. Tiers 1, 2, and 3.

CARROLL - WHITE

2005 - 08 Creative & Strategic Director

Managed multiple creative teams and supervised all digital and offline communications. Instituted higher creative standards and methods.

GREY DIGITAL - DIRECT

and other freelance 2002 - 05 ACD

Lead digital and offline campaigns for BellSouth DSL. Other agency clients include Samsung, Merkley + Parters, Kirshenbaum + Partners.

DOREMUS

2000 - 01 ACD

Effectively brought humanity and humor to financial advertising for category-leading Omnicom agency. Helped win $20 million in billings.

GEORGIA STATE UNIVERSITY

Journalism

Copywriting

PORTFOLIO CENTER

DAD'S GARAGE

Improv

JOEL NASH

Creative Director - Writer

Leading diverse, multidiscipline teams in creating communications and marketing solutions.

RECENT CLIENTS

PRIMERICA

Strategy and writing for Digital Communications team addressing external and internal audiences.

March 2020 - August 2020

MERGE Atlanta

February 2019 - February 2020

Providing creative direction, strategy and writing for healthcare and technology companies. B to C, B to B and consumer.

AMERICAN CANCER SOCIETY

August 2018 - February 2019

Created online and offline messaging to promote new brand direction.

2017 - Today

Pre 2000

BOZELL

ACD

Created multi-channel campaigns that won business worth more than $140 million in billings. Wrote and directed behind-the-scenes films of commercial productions.

Y&R

Sr. Copywriter

Created campaigns that helped win and keep more than $300 million in billings. Assisted in recruiting and mentoring young writers and art directors.

DDB

Copywriter

Wrote and contributed to award-winning campaigns for legendary Bill Bernbach disciples and creative directors.

WRAS-FM/ALBUM 88

General Manager - Program Director

THE ROUTE 66 HIP POCKET TRIP

Author

CREATIVE CIRCUS

Teacher

WGST

News Reporter - Writer - Producer

Programs

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