Joel Nash
As a strategist, writer and creative director, I shape experiences that build and transform brands. I help clients seize opportunities and solve problems.
I develop programs that build deeper connections with customers and communities.
This program saved millions of gallons of water and demonstrated Toyota dealers' commitment to their communities. The name I gave the program became a rallying cry for drought-stricken customers.
I rebranded the lackluster "Customer Appreciation Days" as ThankYouThon, utilizing and reinforcing Toyota's equity in their Toyotathon event. Now the event generates excitement, goodwill and sales every year at dealerships nationwide.
I developed MyToyota mobile app content that made service scheduling and other features easier to navigate and more user-friendly.
I turned a letter offering early lease termination into a branded program--complete with a memorable name.
Lease Release now retains a huge number of lease customers by letting them get a new vehicle early.
Clients & Categories
I love going after new clients—diving into exciting verticals, technologies and cultures. I also treasure longstanding clients—living with their businesses, helping them evolve, and uncovering nuances of their worlds. Working with both keeps my adrenaline going and adds many colors to my gray matter.
EPSILON
2008 - 17
Creative Director
Lead digital and offline teams in developing and implementing successful Customer Relationship Marketing, and sales and service campaigns for Jaguar, Land Rover, Lexus, Toyota, Volvo, and other global brands. Tiers 1, 2, and 3.
CARROLL - WHITE
2005 - 08 Creative & Strategic Director
Managed multiple creative teams and supervised all digital and offline communications. Instituted higher creative standards and methods.
2002 -05 Consultant/Freelance Writer
Kirshenbaum + Partners,
Grey Global Group, Merkley + Parters, Samsung and others
DOREMUS
2000 - 01 ACD
Effectively brought humanity and humor to financial advertising for category-leading Omnicom agency. Helped win $20 million in billings.
GEORGIA STATE UNIVERSITY
Journalism
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Copywriting
PORTFOLIO CENTER
DAD'S GARAGE
Improv
JOEL NASH
Leading diverse, multidiscipline teams in creating communications and marketing solutions.
RECENT CLIENTS
2017 - Today
REASONS MORE
Brand identity, logo design and project consultation.
PRIMERICA
Strategy and writing for Digital Communications team addressing external and internal audiences.
MERGE Atlanta
Brand identity and strategy for healthcare and technology companies. B to C, B to B and consumer.
AMERICAN CANCER SOCIETY
Created online, offline and internal messaging to promote new brand direction.
Pre 2000
BOZELL
ACD
Created multi-channel campaigns that won business worth more than $140 million in billings. Wrote and directed behind-the-scenes films of commercial productions.
Y&R
Sr. Copywriter
Created campaigns that helped win and keep more than $300 million in billings. Assisted in recruiting and mentoring young writers and art directors.
DDB
Copywriter
Wrote and contributed to award-winning campaigns for legendary Bill Bernbach disciples and creative directors.
WRAS-FM/ALBUM 88
General Manager - Program Director
THE ROUTE 66 HIP POCKET TRIP
Author
CREATIVE CIRCUS
Teacher
WGST
News Reporter - Writer - Producer